- Controlling all technical aspects of website, including performance issues, such as speed of access, and approving site content.
- Having responsibilities for site design and creation.
- Planning, developing, testing, editing, maintaining, documenting and controlling content, look, and flow of websites, with applying knowledge of programming techniques and computer internet systems.
- Evaluating statistical study of traffic patterns (visitors) analyzes and develops specifications, determines feasibility, cost and time required, compatibility with current system, and computer capabilities required for new or revised websites.
- Preparing flowcharts and diagrams to illustrate sequence of steps program must follow and to describe logical operations involved.
- Designing screen displays to accomplish goals of site, provide specifications, using flowcharts and diagrams, into sequence of detailed instructions and logical steps for coding into language that can be processed by computer. Read manuals, periodicals, and technical reports to learn ways to develop web applications that meet client's site requirements.
- Observing display screen to detect syntax or logic errors during web applications test, or uses diagnostic software to detect errors.
- Replaces, deletes, or modifies codes to correct errors.
- Analyze, review, and alter program to increase operating efficiency or adapt to new requirements. Write documentation to describe program development, logic, coding, and corrections.
- Writing manual to describe installation and operating procedures and assist in solving operating problems with site.
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- Leading the site optimization and promotional efforts of the e-commerce website(s).
- Increase website driven sales and profits by building brand awareness and generating site traffic.
- Maximizing natural Internet search traffic including Google optimization. Also, track and measure online advertising programs and creates test strategies to optimize results.
- Participating in e-mail marketing campaigns including testing, mailing strategies, copy design, file size growth, and results analysis.
- Developing messaging strategies for banner Ads, create online promotions encouraging site registration and sales.
- Creating and Distribution of reports highlighting the latest results in e-mail, affiliate, search, and overall Internet marketing.
- Developing and maintaining processes, tools, and schedules for Internet marketing.
| Job Description for SEO: | - Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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