Search Engine Optimization (SEO) is a process to improve the volume (number of visitors) and the Quality (type of visits, duration of each visit, type of information requested or fulfilling a marketing target) of a website from the traffic referred by search engines via natural (organic, Algorithmic) search results for targeted, relevant keywords.
To say an optimized website is to be the first in search engine results for the targeted keywords, by simply having the highest rank for that search subject.
The first site in search engines is the website that has the highest rank in the required keyword.
SEO is also applicable to many other types of data, like images, videos, local searches and industry specific vertical search.
As a matter of fact, search engine algorithms get changing all the time, so instead of trying to fool the algorithms, it is considered a better practice to concentrate on building an Effective SEO strategy targeting the website potential users.
An Effective SEO strategy will typically include:
- How search engine algorithms work?
- what are your prospect clients looking for regarding your Industry?
- What is the subject for your website?
- Building a website with a professional content.
- Find the prospect visitors to your website.
- Spread the word.
In short SEO is increasing a site relevancy to prospect and existing visitors.
SEO is better to be integrated with the early steps of your website developing, since SEO involve:
• site coding
• presentation of the core product
• structure of WebPages in an intuitive way
• Fixing programmatically errors that prevent search engines from getting the website from being crawled and indexed.
